{"id":35646,"date":"2023-09-15T09:35:35","date_gmt":"2023-09-15T07:35:35","guid":{"rendered":"https:\/\/ulqini-online.com\/sajti\/?p=35646"},"modified":"2023-09-15T09:38:16","modified_gmt":"2023-09-15T07:38:16","slug":"mediat-shqipe-te-jene-me-shume-te-orientuara-nga-kerkesat-e-audiences","status":"publish","type":"post","link":"https:\/\/ulqini-online.com\/sajti\/?p=35646","title":{"rendered":"Mediat shqipe t\u00eb jen\u00eb m\u00eb shum\u00eb t\u00eb orientuara nga k\u00ebrkesat e audienc\u00ebs"},"content":{"rendered":"
\"\"<\/figure>\n\n\n

Organizata Joqeveritare \u201cHorizonti i Ri\u201d ka prezantuar t\u00eb enjten (m\u00eb 7 shtator 2023) rezultatet e hulumtimit q\u00eb jan\u00eb botuar n\u00eb publikimin dygjuh\u00ebsh (n\u00eb gjuh\u00ebn shqipe dhe malazeze) me titull \u201cRaporti i t\u00eb rinjve ndaj medias\u201d (analiz\u00eb me t\u00eb rinjt\u00eb shqiptar\u00eb nga Ulqini dhe Tuzi).
Hulumtimi \u00ebsht\u00eb kryer n\u00eb kuad\u00ebr t\u00eb projektit \u201cFuqizimi i t\u00eb rinjve p\u00ebr edukimin mediatik dhe t\u00eb menduarit kritik\u201d, i cili \u00ebsht\u00eb mb\u00ebshtetur nga Ambasada e SHBA-s\u00eb n\u00eb Podgoric\u00eb.
Pjes\u00eb e k\u00ebtij projekti kan\u00eb qen\u00eb 30 t\u00eb rinj nga shkollat e mesme n\u00eb Ulqin dhe Tuz, t\u00eb cil\u00ebt jan\u00eb fuqizuar p\u00ebr edukimin joformal mbi edukimin mediatik i cili ka pasur p\u00ebr q\u00ebllim q\u00eb t\u2019i fuqizoj\u00eb t\u00eb rinjt\u00eb n\u00eb shkrim-leximin kritik, diversitetin e mediave, leximin e imazheve, p\u00ebrmir\u00ebsimin e teknikave t\u00eb komunikimit dhe t\u00eb debatit, identifikimin e dezinformatave dhe lajmeve t\u00eb rreme etj.<\/p>\n\n\n\n

Nj\u00eb panoram\u00eb m\u00eb e qart\u00eb mbi qasjen e t\u00eb rinjve ndaj medias
<\/strong>An\u00ebtarja e grupit t\u00eb pun\u00ebs p\u00ebr kryerjen e hulumtimit, Hazreta Cuca nga \u201cHorizonti i Ri\u201d ka th\u00ebn\u00eb se rezultatet e k\u00ebtij anketimi patjet\u00ebr q\u00eb do t\u00eb ofrojn\u00eb nj\u00eb panoram\u00eb m\u00eb t\u00eb qart\u00eb mbi m\u00ebnyr\u00ebn se si t\u00eb rinjt\u00eb u qasen mediave, si i p\u00ebrdorin mediat dhe teknologjit\u00eb e reja t\u00eb informacionit.
\u201cPor gjithashtu shpresoj q\u00eb kjo analiz\u00eb do t\u2019u ndihmoj\u00eb edhe institucioneve relevante q\u00eb t\u00eb hartojn\u00eb strategji t\u00eb ardhshme p\u00ebr t\u00eb promovuar edukimin mediatik dhe p\u00ebr t\u00eb plot\u00ebsuar nevojat specifike t\u00eb t\u00eb rinjve sa i p\u00ebrket k\u00ebsaj fushe\u201d, ka theksuar ajo.
Cuca ka treguar se kampioni i anketimit \u00ebsht\u00eb p\u00ebrb\u00ebr\u00eb nga 200 t\u00eb rinj shqiptar\u00eb t\u00eb mosh\u00ebs 15-25-vje\u00e7are, nga Ulqini dhe Tuzi.
\u201cKy kampion sigurisht q\u00eb siguron nj\u00eb grup t\u00eb gjer\u00eb t\u00eb t\u00eb dh\u00ebnave dhe analizave p\u00ebr t\u00eb vler\u00ebsuar prirjet dhe perceptimet e t\u00eb rinjve shqiptar\u00eb ndaj mediave n\u00eb gjuh\u00ebn shqipe n\u00eb Mal t\u00eb Zi\u201d, ka th\u00ebn\u00eb ajo.
Nd\u00ebrkaq, pyet\u00ebsori i anketimit \u00ebsht\u00eb p\u00ebrb\u00ebr\u00eb nga 15 pyetje, \u201ct\u00eb grupuara n\u00eb disa seksione, kryesisht n\u00eb tre seksionet kryesore p\u00ebr t\u00eb kuptuar m\u00eb mir\u00eb burimet e informimit t\u00eb t\u00eb rinjve, m\u00ebnyr\u00ebn dhe nivelin e p\u00ebrdorimit t\u00eb mediave nga t\u00eb rinjt\u00eb dhe p\u00ebr t\u00eb vler\u00ebsuar nevoj\u00ebn e tyre p\u00ebr edukimin mediatik\u201d, ka sqaruar Cuca, duke shtuar se anketimi \u00ebsht\u00eb kryer n\u00eb terren nga vet\u00eb t\u00eb rinjt\u00eb pjes\u00ebmarr\u00ebs n\u00eb projekt, t\u00eb cil\u00ebt paraprakisht jan\u00eb trajnuar p\u00ebr m\u00ebnyr\u00ebn se si b\u00ebhet grumbullimi i t\u00eb dh\u00ebnave n\u00eb terren, teknikat dhe fazat e intervistimit etj.<\/p>\n\n\n\n

T\u00eb dh\u00ebnat e anket\u00ebs, nj\u00eb lloj alarmi dhe kritik\u00eb p\u00ebr mediat n\u00eb gjuh\u00ebn shqipe
<\/strong>Gazetari dhe pedagogu i gazetaris\u00eb dhe i komunikimit, Ismet Kallaba, konsulent profesional n\u00eb k\u00ebt\u00eb hulumtim, ka vler\u00ebsuar se \u201canketimet e k\u00ebtilla kan\u00eb r\u00ebnd\u00ebsi t\u00eb shum\u00ebfisht\u00eb p\u00ebr t\u00eb gjith\u00eb akter\u00ebt pjes\u00ebmarr\u00ebs n\u00eb procesin e komunikimit publik, por edhe p\u00ebr vet\u00eb shoq\u00ebrin\u00eb n\u00eb p\u00ebrgjith\u00ebsi, sepse ato ofrojn\u00eb t\u00eb dh\u00ebna q\u00eb mund t\u00eb p\u00ebrdoren p\u00ebr p\u00ebrmir\u00ebsimin (ndryshimin) e gjendjes ekzistuese\u201d.
Sipas tij, ajo q\u00eb bie n\u00eb sy nga t\u00eb dh\u00ebnat e k\u00ebtij anketimi \u00ebsht\u00eb se prirjet e t\u00eb rinjve shqiptar\u00eb n\u00eb Malin e Zi p\u00ebrputhen ose jan\u00eb t\u00eb p\u00ebraf\u00ebrta me prirjet e bashk\u00ebmoshatar\u00ebve t\u00eb tyre n\u00eb vendet tjera t\u00eb bot\u00ebs kur b\u00ebhet fjal\u00eb p\u00ebr p\u00ebrdorimin e mediave, rrjeteve shoq\u00ebrore, teknologjive t\u00eb reja t\u00eb informacionit etj.
Kallaba ka th\u00ebn\u00eb se ajo q\u00eb duhet t\u00eb na brengos\u00eb t\u00eb gjith\u00ebve si shqiptar\u00eb n\u00eb Malin e Zi jan\u00eb t\u00eb dh\u00ebnat e p\u00ebrgjigjes s\u00eb t\u00eb rinjve n\u00eb pyetjen se nga cilat media kryesisht informohesh?, ku vet\u00ebm 35 p\u00ebr qind e tyre kan\u00eb deklaruar se informohen kryesisht nga nj\u00eb media n\u00eb gjuh\u00ebn shqipe (20 p\u00ebr qind nga mediat lokale dhe 15 p\u00ebr qind nga mediat komb\u00ebtare shqiptare), kundrejt 23 p\u00ebr qind nga mediat malazeze dhe 42 p\u00ebr qind nga mediat nd\u00ebrkomb\u00ebtare (globale).
\u201cKy \u00ebsht\u00eb nj\u00eb lloj alarmi apo kambane, q\u00eb tregon p\u00ebr kriz\u00ebn e identitetit gjuh\u00ebsor e komb\u00ebtar t\u00eb shqiptar\u00ebve n\u00eb Malin e Zi\u2026 Por k\u00ebto t\u00eb dh\u00ebna jan\u00eb edhe nj\u00eb lloj kritike ndaj medias n\u00eb gjuh\u00ebn shqipe q\u00eb t\u00eb ofrojn\u00eb programe m\u00eb t\u00ebrheq\u00ebse p\u00ebr t\u00eb rinjt\u00eb dhe n\u00eb platforma q\u00eb ata i p\u00ebrdorin m\u00eb shum\u00eb\u201d, ka theksuar ai.
Kallaba ka th\u00ebn\u00eb se t\u00eb dh\u00ebnat e hulumtimit p\u00ebrligjin nevoj\u00ebn e edukimit mediatik t\u00eb t\u00eb rinjve si pjes\u00eb e programit shkollor.
\u201cKjo e dh\u00ebn\u00eb merr nj\u00eb r\u00ebnd\u00ebsi edhe m\u00eb t\u00eb madhe kur vjen si k\u00ebrkes\u00eb e vet\u00eb nx\u00ebn\u00ebsve (t\u00eb rinjve)\u201d, ka pohuar ai.<\/p>\n\n\n\n

Domosdoshm\u00ebria e p\u00ebrfshirjes s\u00eb l\u00ebnd\u00ebs s\u00eb edukimit mediatik n\u00eb programin shkollor
Bazuar n\u00eb analiz\u00ebn e t\u00eb dh\u00ebnave dhe gjetjeve t\u00eb hulumtimit jan\u00eb dh\u00ebn\u00eb edhe disa rekomandime.
\u201cNj\u00eb nga rekomandimet tona n\u00eb k\u00ebt\u00eb analiz\u00eb \u00ebsht\u00eb q\u00eb mediat n\u00eb gjuh\u00ebn shqipe duhet t\u00eb jen\u00eb m\u00eb shum\u00eb t\u00eb orientuara nga k\u00ebrkesat e audienc\u00ebs s\u00eb tyre, ve\u00e7an\u00ebrisht nga t\u00eb rinjt\u00eb. Kjo n\u00ebnkupton q\u00eb mediat n\u00eb gjuh\u00ebn shqipe n\u00eb Mal t\u00eb Zi duhet t\u00eb p\u00ebrpiqen t\u00eb ofrojn\u00eb p\u00ebrmbajtje m\u00eb t\u00eb p\u00ebrshtatshme dhe t\u00ebrheq\u00ebse p\u00ebr k\u00ebt\u00eb grupmosh\u00eb, pra p\u00ebr t\u00eb rinj, duke marr\u00eb parasysh interesat e tyre, nevojat dhe preferencat e tyre\u201d, ka th\u00ebn\u00eb Arta Mu\u00e7aj, an\u00ebtare e grupit t\u00eb pun\u00ebs p\u00ebr hartimin e publikimit.
Ajo ka th\u00ebn\u00eb se duke marr\u00eb parasysh tendenc\u00ebn n\u00eb rritje t\u00eb p\u00ebrdorimit t\u00eb rrjeteve sociale dhe aplikacioneve mobile nga t\u00eb rinjt\u00eb, mediat n\u00eb gjuh\u00ebn shqipe do duhej t\u2019i p\u00ebrdornin t\u00eb gjitha platformat e disponueshme dhe kanalet moderne t\u00eb komunikimit p\u00ebr t\u00eb arritur audienc\u00ebn e t\u00eb rinjve.
\u201cP\u00ebr t\u2019u arritur ky objektiv, apelojm\u00eb tek institucionet relevante t\u00eb shqiptar\u00ebve n\u00eb Mal t\u00eb Zi dhe subjektet politike q\u00eb t\u00eb mb\u00ebshtesin mediat n\u00eb gjuh\u00ebn shqipe, si n\u00eb aspektin profesional ashtu edhe n\u00eb at\u00eb teknologjik. Kjo mund t\u00eb p\u00ebrfshij\u00eb trajnime p\u00ebr gazetar\u00ebt dhe stafin e mediave p\u00ebr t\u00eb rritur standardet profesionale, por edhe nga ana tjet\u00ebr p\u00ebr t\u00eb pajisur me mjetet dhe teknologjit\u00eb e nevojshme p\u00ebr prodhimin dhe transmetimin e informacionit\u201d, \u00ebsht\u00eb shprehur Mu\u00e7aj.
Nisur nga t\u00eb dh\u00ebnat e hulumtimit p\u00ebr domosdoshm\u00ebrin\u00eb e p\u00ebrfshirjes s\u00eb l\u00ebnd\u00ebs s\u00eb edukimit mediatik n\u00eb programin shkollor, Mu\u00e7aj ka th\u00ebn\u00eb se \u201cd\u00ebshirojm\u00eb t\u2019i nxisim institucionet arsimore n\u00eb t\u00eb cilat m\u00ebsimi zhvillohet n\u00eb gjuh\u00ebn shqipe q\u00eb t\u00eb p\u00ebrkujdesen sa m\u00eb shum\u00eb n\u00eb krijimin e kushteve adekuate p\u00ebr zhvillimin e k\u00ebsaj l\u00ebnde n\u00eb m\u00ebnyr\u00eb q\u00eb edhe nx\u00ebn\u00ebsit shqiptar\u00eb ta ndjekin nj\u00ebsoj sikur edhe bashk\u00ebmoshatar\u00ebt e tyre q\u00eb m\u00ebsojn\u00eb n\u00eb gjuh\u00ebn malazeze\u201d.
Nj\u00eb prej rekomandimeve t\u00eb k\u00ebtij hulumtimi \u00ebsht\u00eb po ashtu se rezultatet e k\u00ebtij anketimi mund t\u00eb sh\u00ebrbejn\u00eb si platform\u00eb e mir\u00eb p\u00ebr studime m\u00eb t\u00eb thelluara mbi p\u00ebrdorimin e mediave dhe teknologjive t\u00eb reja t\u00eb informacionit nga t\u00eb rinjt\u00eb.
Mbi p\u00ebrvoj\u00ebn e tyre gjat\u00eb projektit dhe kryerjes s\u00eb hulumtimit n\u00eb terren, n\u00eb konferenc\u00ebn p\u00ebr shtyp kan\u00eb folur Brikena Katana, Sara Iljazi dhe Liriona Mehmeti, nx\u00ebn\u00ebse n\u00eb Shkoll\u00ebn e Mesme t\u00eb Ulqinit. \/i. k. Koha Javore\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Organizata Joqeveritare \u201cHorizonti i Ri\u201d ka prezantuar t\u00eb enjten (m\u00eb 7 shtator 2023) rezultatet e hulumtimit q\u00eb jan\u00eb botuar n\u00eb publikimin dygjuh\u00ebsh (n\u00eb gjuh\u00ebn shqipe dhe malazeze) me titull \u201cRaporti i t\u00eb rinjve ndaj medias\u201d (analiz\u00eb me t\u00eb rinjt\u00eb shqiptar\u00eb nga Ulqini dhe Tuzi).Hulumtimi \u00ebsht\u00eb kryer n\u00eb kuad\u00ebr t\u00eb projektit \u201cFuqizimi i t\u00eb rinjve p\u00ebr […]<\/p>\n","protected":false},"author":1,"featured_media":35622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"%%post_excerpt%%","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[2,12],"tags":[3355,3356,387],"class_list":["post-35646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualitet","category-opinione","tag-arta-mucaj","tag-hazreta-cuca","tag-ismet-kallaba"],"_links":{"self":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/35646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35646"}],"version-history":[{"count":1,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/35646\/revisions"}],"predecessor-version":[{"id":35649,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/35646\/revisions\/35649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/media\/35622"}],"wp:attachment":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}