{"id":21816,"date":"2019-02-13T19:07:08","date_gmt":"2019-02-13T18:07:08","guid":{"rendered":"http:\/\/ulqini-online.com\/sajti\/?p=21816"},"modified":"2019-02-13T19:07:08","modified_gmt":"2019-02-13T18:07:08","slug":"radio-ne-rrjetin-e-rrjeteve","status":"publish","type":"post","link":"https:\/\/ulqini-online.com\/sajti\/?p=21816","title":{"rendered":"Radio n\u00eb \u201crrjetin e rrjeteve\u201d"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Shkruan Gjylije Rexha<\/strong><\/p>\n\n\n\n

Interneti ka ndryshuar sistemet e mediave dhe po transformon t\u00eb b\u00ebrit gazetari. N\u00eb shekullin e teknologjive t\u00eb reja dhe kalimit n\u00eb \u201crrjetin e rrjeteve\u201d (Couldry, 2012), mediat kan\u00eb p\u00ebsuar ndryshime n\u00eb t\u00eb gjitha aspektet e zhvillimit t\u00eb veprimtaris\u00eb dhe realizimit t\u00eb funksioneve shoq\u00ebrore. Si\u00e7 vler\u00ebsojn\u00eb studiuesit, teknologjit\u00eb e reja po riform\u00ebsojn\u00eb gazetarin\u00eb, struktur\u00ebn e mediave, m\u00ebnyrat e p\u00ebrcjelljes s\u00eb p\u00ebrmbajtjes ashtu si edhe konsumimin e tyre nga audiencat.
Pavlik argumenton se k\u00ebto teknologji po riform\u00ebsojn\u00eb gazetarin\u00eb n\u00eb kat\u00ebr m\u00ebnyra:
-s\u00eb pari, mediat e reja po transformojn\u00eb m\u00ebnyr\u00ebn se si e b\u00ebjn\u00eb pun\u00ebn e tyre gazetar\u00ebt;
-s\u00eb dyti, mediat e reja po shkaktojn\u00eb ristrukturim t\u00eb organizatave dhe institucioneve gazetareske;
-s\u00eb treti, mediat e reja po krijojn\u00eb forma t\u00eb reja t\u00eb p\u00ebrmbajtjes n\u00eb media;
-s\u00eb kat\u00ebrti, mediat e reja po \u00e7ojn\u00eb n\u00eb riintegrimin e raporteve nd\u00ebrmjet dhe n\u00eb mesin e gazetar\u00ebve, organizatave gazetareske dhe kategorive t\u00eb shumta t\u00eb publikut t\u00eb tyre, sidomos k\u00ebtyre pes\u00eb: audiencave, burimeve, rregullator\u00ebve, financuesve dhe konkurrent\u00ebve (Pavlik et Eadie, 2009).
N\u00eb rastin e radios, kalimi nga m\u00ebnyrat tradicionale t\u00eb p\u00ebrgatitjes dhe p\u00ebrcjelljes s\u00eb p\u00ebrmbajtjes te d\u00ebgjuesit p\u00ebrcillet me ndryshime n\u00eb t\u00eb gjitha nivelet e raportit t\u00eb radios me audiencat e saj, por procesi i konvergjenc\u00ebs, nuk e ka d\u00ebmtuar radion si media. Edhe n\u00eb shekullin XXI ajo mbetet pjes\u00eb e r\u00ebnd\u00ebsishme e ekosistemit t\u00eb mediave, pavar\u00ebsisht n\u00ebse b\u00ebhet fjal\u00eb p\u00ebr vende me nivel t\u00eb lart\u00eb t\u00eb p\u00ebrdorimit t\u00eb teknologjive t\u00eb reja ose vende m\u00eb pak t\u00eb zhvilluara ekonomikisht.
Karakteristikat kryesore tradicionale t\u00eb radios, i sh\u00ebrbejn\u00eb asaj p\u00ebr t\u2019u transformuar leht\u00ebsisht n\u00eb media t\u00eb zhvilluar n\u00eb disa platforma nj\u00ebkoh\u00ebsisht, duke ruajtur vlerat tradicionale dhe duke k\u00ebrkuar audienca me m\u00ebnyra t\u00eb reja dhe n\u00eb platforma t\u00eb reja.\u00a0
…<\/p>\n\n\n\n

Radio e re, vlera t\u00eb vjetra
Interneti ka personalizuar komunikimin. Radio tradicionalisht \u00ebsht\u00eb zhvilluar si media masive e karakterizuar nga af\u00ebrsia me d\u00ebgjuesin. Ishte ajo media masive q\u00eb i fliste e shoq\u00ebronte dhe arrinte t\u00eb t\u00ebrhiqte v\u00ebmendjen e d\u00ebgjuesit sado i pav\u00ebmendsh\u00ebm t\u00eb ishte dhe pa e penguar derisa kryente edhe pun\u00eb t\u00eb tjera. Kjo mbetet vler\u00eb e shtuar e saj dhe mund\u00ebsi e jasht\u00ebzakonshme p\u00ebr t\u00eb rritur nivelin e komunikimit nd\u00ebrpersonal n\u00eb epok\u00ebn e transformimit nga media one to many, n\u00eb media one to one.
Platformat e reja zgjerojn\u00eb hap\u00ebsirat q\u00eb dikur kufizoheshin nga frekuencat dhe m\u00ebyrat tradicionale t\u00eb komunikimit t\u00eb d\u00ebgjuesit me radion. Tani nuk ka m\u00eb nevoj\u00eb t\u00eb priten me dit\u00eb letrat e dikurshme t\u00eb d\u00ebgjuesve dhe as t\u00eb kusht\u00ebzohet qasja n\u00eb komunikim nga cil\u00ebsia e linjave telefonike. Me radion shum\u00ebplatform\u00ebshe d\u00ebgjuesi mund t\u00eb komunikoj\u00eb 24 or\u00eb n\u00eb shtat\u00eb dit\u00eb, p\u00ebrmes platformave t\u00eb reja q\u00eb e shnd\u00ebrrojn\u00eb at\u00eb d\u00ebgjues\/lexues aktiv dhe i shtojn\u00eb r\u00ebnd\u00ebsin\u00eb. D\u00ebgjuesi fiton vler\u00eb t\u00eb re, sepse i jan\u00eb shtuar mund\u00ebsit\u00eb p\u00ebr ta pasur m\u00eb af\u00ebr, p\u00ebr t\u00eb komunikuar dhe p\u00ebr ta konsumuar m\u00eb leht\u00eb p\u00ebrmbajtjen e medias q\u00eb e gjen kudo dhe sido q\u00eb ai e k\u00ebrkon.
Karakteristika tradicionale e njer\u00ebzve t\u00eb radios si komunikues t\u00eb zot dhe profesionist\u00eb t\u00eb m\u00ebsuar me raportimin e shpejt\u00eb t\u00eb ngjarjeve derisa ndodhin, i ndihmon radios s\u00eb shekullit XXI q\u00eb ta shnd\u00ebrroj\u00eb bashk\u00ebveprimin me audiencat, n\u00eb p\u00ebrmbajtje me karakteristikat e gazetaris\u00eb me vler\u00eb t\u00eb shtuar. Qytetari gazetar apo raportues n\u00eb rastin e radios shnd\u00ebrrohet leht\u00ebsisht n\u00eb burimin e vlefsh\u00ebm t\u00eb informacionit. Ai p\u00ebrfshihet me leht\u00ebsi n\u00eb m\u00ebnyr\u00ebn e funksionimit t\u00eb trash\u00ebguar nga radio tradicionale. Gazetari, redaktori, moderatori i radios zot\u00ebron q\u00eb nga shekulli i kaluar teknikat e p\u00ebrpunimit dhe hulumtimit t\u00eb shpejt\u00eb t\u00eb p\u00ebrmbajtjes s\u00eb ofruar nga burimi. Transformimi i shpejt\u00eb i saj n\u00eb produkt gazetaresk, bazuar n\u00eb fuqin\u00eb e verifikimit, ofrimit t\u00eb p\u00ebrmbajtjes q\u00eb bart dije, \u00ebsht\u00eb nd\u00ebr specifikat kryesore t\u00eb pun\u00ebs n\u00eb radio. Kjo vler\u00eb mbetet e pandryshuar pavar\u00ebsisht nga m\u00ebnyrat e reja t\u00eb kthimit t\u00eb k\u00ebtij informacioni te d\u00ebgjuesi. 
Fuqia tjet\u00ebr e vlerave t\u00eb vjetra lidhet me m\u00ebnyr\u00ebn specifike t\u00eb raportimit dhe shkrimit p\u00ebr radio si dhe p\u00ebr zhanret m\u00eb t\u00eb zbatueshme n\u00eb radio. Lajmi i shkurt\u00ebr dhe i qart\u00eb me parimet e t\u00eb shkruarit p\u00ebr radion tradicionale, ka mbetur lajm i pranuesh\u00ebm dhe i kuptuesh\u00ebm edhe p\u00ebr d\u00ebgjuesin\/lexuesin dinamik t\u00eb shekullit XXI. Raporti \u00ebsht\u00eb prap\u00eb guri themeltar q\u00eb audienc\u00ebs vazhdimisht n\u00eb l\u00ebvizje i jep detaje t\u00eb mjaftueshme dhe e mban n\u00eb rrjedh\u00eb t\u00eb ngjarjes var\u00ebsisht nga ritmi i zhvillimit t\u00eb saj me fuqin\u00eb karakteristike t\u00eb p\u00ebrdit\u00ebsimit t\u00eb informacionit n\u00eb radio. Intervista kuptimplote, me pyetjet e shkurt\u00ebra dhe mund\u00ebsit\u00eb e zgjeruara t\u00eb radios p\u00ebr realizimin e saj, \u00ebsht\u00eb model q\u00eb zbatohet si praktik\u00eb edhe n\u00eb mediat tjera t\u00eb reja t\u00eb k\u00ebtij shekulli. Reportazhi \u00ebsht\u00eb b\u00ebr\u00eb edhe m\u00eb t\u00ebrheq\u00ebs, me mund\u00ebsit\u00eb p\u00ebr pasurimin e tij me efektet q\u00eb gjenden dhe realizohen gjithnj\u00eb e m\u00eb leht\u00eb fal\u00eb teknologjive t\u00eb sofistikuara. Realizimi i radiodokumentar\u00ebve cil\u00ebsor \u00ebsht\u00eb b\u00ebr\u00eb m\u00eb i leht\u00eb, sepse komunikimi me burimet dhe qasja n\u00eb informacione jan\u00eb m\u00eb t\u00eb m\u00ebdha. Realizimi i emisioneve t\u00eb drejtp\u00ebrdrejta si dhe gjetja dhe mbajtja e audienc\u00ebs p\u00ebrmes informacionit t\u00eb dobish\u00ebm, vazhdon t\u00eb jet\u00eb nd\u00ebr vlerat kryesore dalluese t\u00eb radios n\u00eb ekosistemet mediatike.
T\u00eb b\u00ebrit radio moderne t\u00eb shekullit XXI bazohet n\u00eb parime t\u00eb vjetra t\u00eb radiogazetaris\u00eb s\u00eb shekullit XX. \u00cbsht\u00eb koha e zhvillimit t\u00eb mediave shum\u00ebplatform\u00ebshe p\u00ebrmes transformimit t\u00eb vlerave t\u00eb mir\u00ebkonsoliduara n\u00eb praktik\u00eb pune n\u00eb rrethana t\u00eb reja. N\u00eb k\u00ebt\u00eb drejtim radio \u00ebsht\u00eb ende si\u00e7 e p\u00ebrkufizonte Drejtoresha e P\u00ebrgjithshme e UNESCO-s\u00eb Irina Bokova: 
\u201cmediumi m\u00eb dinamik, m\u00eb reagues dhe m\u00eb i angazhuar, duke iu p\u00ebrshtatur ndryshimeve t\u00eb shekullit XXI dhe duke ofruar m\u00ebnyra t\u00eb reja t\u00eb bashk\u00ebveprimit dhe pjes\u00ebmarrjes\u201d. 
Ajo vazhdon t\u00eb jet\u00eb media e entuziast\u00ebve profesionist\u00eb, t\u00eb pasionuar pas gazetaris\u00eb dhe komunikimit t\u00eb vazhduesh\u00ebm me d\u00ebgjuesin t\u00eb cilin tashm\u00eb mund ta ken\u00eb edhe lexues, ashtu si edhe shikues. Me teknologjit\u00eb e reja njer\u00ebzit e radios nuk jan\u00eb m\u00eb vet\u00ebm z\u00ebri t\u00ebrheq\u00ebs q\u00eb krijon piktura n\u00eb mendjet dhe zemrat e d\u00ebgjuesve, por edhe gazetar\u00ebt e v\u00ebrejtsh\u00ebm t\u00eb cil\u00ebt hapin studiot e tyre p\u00ebrmes transmetimeve t\u00eb drejtp\u00ebrdrejta me pamje video.
N\u00eb aspektin ekonomik, radio vazhdon t\u00eb jet\u00eb media e lir\u00eb dhe t\u00ebrheq\u00ebse p\u00ebr reklamuesit. Zgjerimi i platformave transmetuese shum\u00ebfishon mund\u00ebsin\u00eb p\u00ebr dep\u00ebrtimin te konsumator\u00ebt potencial\u00eb. Njohja dhe zbatimi i modeleve t\u00eb financimit t\u00eb radios n\u00eb p\u00ebrputhje me ndryshimet q\u00eb ka sjell\u00eb interneti, i ndihmon asaj t\u00eb mbetet media konkurrente n\u00eb epok\u00ebn kur modelet e vjetra t\u00eb financimit t\u00eb mediave kan\u00eb p\u00ebsuar ndryshime rr\u00ebnj\u00ebsore. Edhe si kompani ajo mbetet media e profesionist\u00ebve, q\u00eb nd\u00ebrthurin n\u00eb veprimtarin\u00eb e tyre aft\u00ebsit\u00eb menaxhuese me pasionin dhe vullnetin p\u00ebr transformime t\u00eb vazhdueshme. Radio shfryt\u00ebzon k\u00ebto karakteristika p\u00ebr metamorfoz\u00ebn e radh\u00ebs, q\u00eb as nuk e shemb as nuk e largon nga peizazhet mediatike, por i ofron mund\u00ebsi t\u00eb reja. Me zot\u00ebsit\u00eb tradicionale ajo kthen n\u00eb dobin\u00eb e saj transformimet e vazhdueshme p\u00ebrmes ruajtjes dhe p\u00ebrsosjes s\u00eb vlerave t\u00eb mir\u00ebkonsoliduara, t\u00eb p\u00ebrshtatura p\u00ebr realitete vazhdimisht t\u00eb reja…<\/p>\n\n\n\n

P\u00ebr radion dhe student\u00ebt,
me dashuri!<\/p>\n\n\n\n

\/Marr\u00eb nga faqja e autores\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Shkruan Gjylije Rexha Interneti ka ndryshuar sistemet e mediave dhe po transformon t\u00eb b\u00ebrit gazetari. N\u00eb shekullin e teknologjive t\u00eb reja dhe kalimit n\u00eb \u201crrjetin e rrjeteve\u201d (Couldry, 2012), mediat kan\u00eb p\u00ebsuar ndryshime n\u00eb t\u00eb gjitha aspektet e zhvillimit t\u00eb veprimtaris\u00eb dhe realizimit t\u00eb funksioneve shoq\u00ebrore. Si\u00e7 vler\u00ebsojn\u00eb studiuesit, teknologjit\u00eb e reja po riform\u00ebsojn\u00eb gazetarin\u00eb, […]<\/p>\n","protected":false},"author":1,"featured_media":21814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2,12],"tags":[2227,2226],"class_list":["post-21816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualitet","category-opinione","tag-gjylije-rexha","tag-radio"],"_links":{"self":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/21816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21816"}],"version-history":[{"count":1,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/21816\/revisions"}],"predecessor-version":[{"id":21817,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/21816\/revisions\/21817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/media\/21814"}],"wp:attachment":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}