{"id":1885,"date":"2015-02-13T14:38:39","date_gmt":"2015-02-13T13:38:39","guid":{"rendered":"http:\/\/ulqini-online.com\/sajti\/?p=1885"},"modified":"2015-02-13T14:40:06","modified_gmt":"2015-02-13T13:40:06","slug":"gjylie-rexha-radio-eshte-gjalle","status":"publish","type":"post","link":"https:\/\/ulqini-online.com\/sajti\/?p=1885","title":{"rendered":"Gjylie Rexha: Radio \u00ebsht\u00eb gjall\u00eb!"},"content":{"rendered":"

\"Gjylije-rexha\"<\/a>Nga Gjylie Rexha*<\/p>\n

N\u00eb listat e renditjes s\u00eb sondazheve, zakonisht ndodhet n\u00eb fund. Informacioni k\u00ebrkohet nga media t\u00eb tjera dhe prej koh\u00ebsh publiku nuk pret edicionin e radh\u00ebs n\u00eb radio, p\u00ebr t\u00eb m\u00ebsuar p\u00ebrditshm\u00ebrin\u00eb q\u00eb e rrethon.<\/p>\n

P\u00ebr njer\u00ebzit e radios dhe vet radion si media, ky nuk \u00ebsht\u00eb realitet inkurajues. N\u00eb sip\u00ebrfaqen e tij, suksesi i medias matet me shifra: lexues, shikues, d\u00ebgjues, klikime\u2026<\/p>\n

Procesi i p\u00ebrcjelljes s\u00eb informacionit \u00ebsht\u00eb gjysmak dhe plot\u00ebsisht i pavler\u00eb n\u00ebse nuk ka marr\u00ebs, madje sa m\u00eb shum\u00eb marr\u00ebs , t\u00eb mesazhit. Shifra shnd\u00ebrrohet n\u00eb nj\u00ebsi mat\u00ebse edhe t\u00eb vler\u00ebsdhe rezultatit t\u00eb prodhimit medial. N\u00eb peizazhin mediatik t\u00eb shifrave radio ngelet pas. Trendi ka filluar prej koh\u00ebsh.<\/p>\n

Q\u00eb at\u00ebher\u00eb kur televizioni \u201cpushtoi\u201d sken\u00ebn mediatike t\u00eb shekullit XX. Por, kriza nuk sh\u00ebnoi zhdukjen e mediave tjera. Radio ri gjeti hap\u00ebsir\u00ebn e saj dhe mbijetoi. Kreativiteti dhe zot\u00ebsia p\u00ebr transformim jan\u00eb elementet kryesore n\u00eb rrug\u00ebn e zhvillimit t\u00eb medias. Dhe, radio ofron mund\u00ebsi unike p\u00ebr vet-transformim sa her\u00eb q\u00eb media t\u00eb tjera m\u00eb t\u00eb reja dalin n\u00eb sken\u00eb.<\/p>\n

Radio ka vdekur! Ka vdekur e atill\u00eb si\u00e7 konceptohej fillimisht dhe dikur: si media propagande, si media me q\u00ebllim par\u00ebsor informimin dhe si media q\u00eb flet n\u00eb m\u00ebnyr\u00eb lineare. \u201cJu flet radio X \u2026\u201d d.m.th ju flasim \u201cne\u201d dhe \u201cju\u201d d\u00ebgjoni.<\/p>\n

Vini veshin sepse \u201cNe\u201d jemi ata q\u00eb u tregojm\u00eb se \u00e7far\u00eb po ndodh\u201d. Jo, jo. Nuk ka m\u00eb d\u00ebgjues t\u00eb \u201cbindur\u201d, i cili u konsideron autoritet \u201cjuve\u201d \u2013 njer\u00ebzve t\u00eb privilegjuar t\u00eb cil\u00ebve ua njeh vet\u00ebm z\u00ebrin dhe n\u00eb baz\u00eb t\u00eb z\u00ebrit u imagjinon s\u00eb bashku me ngjarjet p\u00ebr t\u00eb cilat i flisni. Gabimi i madh q\u00eb b\u00ebhet nga zot\u00ebruesi i medias dhe p\u00ebrcjell\u00ebsi i informacionit \u00ebsht\u00eb n\u00eb thelb konceptual.<\/p>\n

T\u00eb kuptuarit e radios si mjet q\u00eb mund\u00ebson vet\u00ebm dh\u00ebnien e informacionit dhe pritjen q\u00eb audienca t\u00eb pranoj\u00eb si t\u00eb mir\u00ebqen\u00eb \u00e7far\u00ebdo q\u00eb i ofrohet, jan\u00eb premisa t\u00eb d\u00ebshtimit.
\nD\u00ebgjuesi nuk \u00ebsht\u00eb marr\u00ebsi pasiv. N\u00ebse konceptohet si i till\u00eb do t\u00eb \u201ckund\u00ebrp\u00ebrgjigjet\u201d shkurt dhe thjesht\u00eb: duke nd\u00ebrruar frekuenc\u00eb, apo media. Kjo \u00ebsht\u00eb tejet e leht\u00eb n\u00eb koh\u00ebn e shum\u00ebsis\u00eb s\u00eb mediave. Leht\u00eb \u00ebsht\u00eb edhe t\u00eb gjesh hap\u00ebsir\u00ebn p\u00ebr radion n\u00eb kuad\u00ebr t\u00eb hap\u00ebsir\u00ebs p\u00ebrgjithshme mediatike.<\/p>\n

Radio \u00ebsht\u00eb gjall\u00eb! Specifikat kryesore t\u00eb saj e b\u00ebjn\u00eb media unike n\u00eb procesin e vazhduesh\u00ebm t\u00eb transformimit dhe p\u00ebrshtatjes. Radio \u00ebsht\u00eb media shoq\u00ebruese. Ajo \u00ebsht\u00eb \u201cz\u00ebri i sfondit\u201d q\u00eb nuk u pengon derisa kryeni veprimtari t\u00eb tjera.<\/p>\n

Nuk k\u00ebrkon p\u00ebrqendrimin maksimal t\u00eb marr\u00ebsit t\u00eb mesazhit dhe nuk ofron thjesht\u00eb informacion, por prioritizon informacionin e dobish\u00ebm. Ajo \u00ebsht\u00eb platforma q\u00eb nuk u lodh me detaje t\u00eb bezdisshme dhe e cila i kushton nj\u00ebsoj r\u00ebnd\u00ebsi m\u00ebnyr\u00ebs s\u00eb rr\u00ebfimit t\u00eb p\u00ebrmbajtjes sa edhe vet p\u00ebrmbajtjes.
\nNj\u00ebjt\u00ebsimi \u00ebsht\u00eb tejet dometh\u00ebn\u00ebs p\u00ebr krijimin e asaj q\u00eb studiuesit e cil\u00ebsojn\u00eb \u201ckrijim t\u00eb pamjeve p\u00ebrmes z\u00ebrit\u201d. Jo vet\u00ebm kaq. Radio nuk \u00ebsht\u00eb vet\u00ebm z\u00ebri t\u00ebrheq\u00ebs i atij q\u00eb u p\u00ebrcjell p\u00ebrmbajtjen, por \u00ebsht\u00eb tingulli apo tingujt q\u00eb krijojn\u00eb af\u00ebrsin\u00eb dhe dijen p\u00ebr t\u00eb panjohurat, q\u00eb dep\u00ebrtojn\u00eb n\u00eb cilindo mjedis ku ndodheni p\u00ebrmes mjesht\u00ebris\u00eb s\u00eb stilit t\u00eb ve\u00e7ant\u00eb t\u00eb t\u00eb rr\u00ebfyerit radiofonik.<\/p>\n

Radio \u00ebsht\u00eb gjall\u00eb! Ajo mbijeton fal zot\u00ebsis\u00eb p\u00ebr transformim nga kanali linear i p\u00ebrcjelljes s\u00eb mesazhit n\u00eb platform\u00eb komunikimi. Radio \u00ebsht\u00eb media q\u00eb lejon dhe pranon audienc\u00ebn si prodhuese e informacionit dhe jo vet\u00ebm si burim tradicional i informacionit. Prandaj, \u00ebsht\u00eb media e ve\u00e7ant\u00eb dhe me shum\u00eb p\u00ebrpar\u00ebsi n\u00eb periudh\u00ebn e transformimeve t\u00eb thella t\u00eb modeleve t\u00eb funksionimit t\u00eb mediave.<\/p>\n

Gatishm\u00ebria p\u00ebr hapje p\u00ebrmes pranimit t\u00eb \u201cp\u00ebrmbajtjes s\u00eb gjeneruar nga d\u00ebgjuesi\u201d, menj\u00ebher\u00eb dhe derisa ngjarja ndodh, e nd\u00ebrthurur me specifika t\u00eb kanalit t\u00eb transmetimit, i jep mund\u00ebsi radios si media e shpejt\u00eb, q\u00eb t\u00eb t\u00ebrheq dhe mbaj\u00eb v\u00ebmendjen e mesazhmarr\u00ebsit, pavar\u00ebsisht ku ndodhet dhe \u00e7far\u00eb b\u00ebn nd\u00ebrkoh\u00eb. Radio nuk \u00ebsht\u00eb vet\u00ebm gazetari.<\/p>\n

Ajo \u00ebsht\u00eb komunikim i vazhduesh\u00ebm dhe dialog me d\u00ebgjuesin, t\u00eb cilit mbi t\u00eb gjitha dhe para s\u00eb gjithash duhet t\u2019i p\u00ebrcillet mesazhi se \u00ebsht\u00eb shum\u00eb i r\u00ebnd\u00ebsish\u00ebm dhe se mendimi i tij dhe roli i tij n\u00eb ofrimin e informacionit \u00ebsht\u00eb shum\u00eb i vlefsh\u00ebm. Kjo qasje konceptuale e shnd\u00ebrruar n\u00eb politik\u00eb editoriale ndihmon radion q\u00eb t\u00eb gjej\u00eb hap\u00ebsir\u00ebn e vet n\u00eb kuad\u00ebr t\u00eb peizazheve gjithnj\u00eb e m\u00eb t\u00eb nd\u00ebrlikuara mediatike.<\/p>\n

Radio \u00ebsht\u00eb gjall\u00eb! Ajo mbijeton fal \u201cngroht\u00ebsis\u00eb\u201d q\u00eb e b\u00ebn p\u00ebrjashtim n\u00eb \u201cftoht\u00ebsin\u00eb\u201d e mediave. \u201cMediat jan\u00eb ftohta\u201d, vler\u00ebson studiuesi i mir\u00ebnjohur Stephan Russ Mohl. V\u00ebrtet\u00eb jan\u00eb t\u00eb tilla. Ato jan\u00eb kompani biznesi n\u00eb thelbin e tyre. Iu n\u00ebnshtrohen ligjeve t\u00eb tregut dhe prodhojn\u00eb informacion q\u00eb ka karakteristikat e mallit. Vlen aq sa vler\u00ebsohet n\u00eb treg.<\/p>\n

N\u00eb llogaritjen e till\u00eb, radio s\u00ebrish ka specifikat e saj. Po, ajo \u00ebsht\u00eb kompani dhe varet nga t\u00eb hyrat q\u00eb gjeneron nga malli q\u00eb ofron n\u00eb treg. Por, nuk \u00ebsht\u00eb media e shtrenjt\u00eb, apo \u00ebsht\u00eb m\u00eb e lir\u00eb se sa t\u00eb tjerat. Ajo \u00ebsht\u00eb leht\u00ebsisht e arritshme edhe p\u00ebr pasionant\u00ebt dhe profesionist\u00ebt t\u00eb cil\u00ebt nuk kan\u00eb buxhete t\u00eb m\u00ebdha.
\nE mos varur n\u00eb mas\u00eb t\u00eb madhe nga buxheti, e transformuar nga media e komunikimit masiv n\u00eb media t\u00eb komunikimit m\u00eb t\u00eb personalizuar, e ngritur nga profesionist\u00eb kreativ\u00eb e t\u00eb larguar nga shabllonet q\u00eb median e konsiderojn\u00eb autoritet q\u00eb p\u00ebrhap p\u00ebrmbajtje dhe e konceptuar si media me dobi shoq\u00ebrore, radio mbetet gjall\u00eb. \/illyriapress\/<\/p>\n

*Gazetare dhe pedagoge p\u00ebr Media dhe Komunikim n\u00eb Universitetin p\u00ebr Biznes dhe Teknologji, Prishtin\u00eb.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nga Gjylie Rexha* N\u00eb listat e renditjes s\u00eb sondazheve, zakonisht ndodhet n\u00eb fund. Informacioni k\u00ebrkohet nga media t\u00eb tjera dhe prej koh\u00ebsh publiku nuk pret edicionin e radh\u00ebs n\u00eb radio, p\u00ebr t\u00eb m\u00ebsuar p\u00ebrditshm\u00ebrin\u00eb q\u00eb e rrethon. P\u00ebr njer\u00ebzit e radios dhe vet radion si media, ky nuk \u00ebsht\u00eb realitet inkurajues. N\u00eb sip\u00ebrfaqen e tij, […]<\/p>\n","protected":false},"author":1,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[2,12],"tags":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualitet","category-opinione"],"_links":{"self":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1885"}],"version-history":[{"count":1,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":1887,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/posts\/1885\/revisions\/1887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulqini-online.com\/sajti\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}